Source the fact
Use primary or authoritative sources whenever practical for pricing, features, availability, privacy, verification, safety and policy information.
Editorial policy
Useful information earns trust one claim at a time.
FBF separates platform facts, editorial judgment and commercial relationships so a recommendation remains understandable even when money is involved elsewhere in the business.
Separate the judgment
Explain who a platform may fit and where it is weaker without pretending an editorial conclusion is an objective universal truth.
Show the freshness
Important platform pages carry review, price-check and feature-check dates so visitors can judge how current the information is.
Source quality
Primary sources before affiliate copy.
FBF should not create a “review” from an affiliate landing page. Platform documentation, official help centers, policies, public authorities and direct product checks are preferred when the claim depends on current facts.
Corrections
Material errors should be corrected, not buried.
Feature, availability, price or policy mistakes should enter an editorial correction workflow. Updated content should retain clear freshness information instead of silently presenting old facts as current.
Report a correction →Commercial separation
A commercial relationship cannot buy a better fit label.
Partner economics are separate from public user-fit ranking. Sponsored placement, if introduced, must be labeled and cannot purchase an Excellent, Strong or Good Fit label.
High-stakes topics
Safety and medical information get stricter treatment.
FBF does not publish medical, legal or safety claims simply because a product pays commission. Medical guidance should rely on appropriate authorities and qualified review where needed.
What FBF will not manufacture
Credibility is not a design effect.
The product deliberately rejects social-proof and urgency patterns that would be easy to fake.
Fake users
No invented local profiles or member activity.
Fake testimonials
No fabricated customer stories or ratings.
Fake scarcity
No countdowns or urgency invented to force a click.
Fake certainty
No unsupported claims that a platform, person or outcome is guaranteed.
Can editorial coverage exist without an affiliate relationship?
Yes. FBF can review or compare a platform even when there is no approved commercial relationship.
How are material relationships disclosed?
When a monetized link or sponsored placement exists, the relationship should be disclosed where it is relevant instead of being hidden only inside general legal text.
What happens when platform information changes?
Pages should be re-checked and updated. Freshness dates help users distinguish current product information from older editorial context.
Can FBF use AI in editorial work?
AI can assist with drafting, organization and explanation, but it is not the source of platform facts or authority for high-stakes medical, legal or safety claims.